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| Written By: Matthew Best July 24th, 2006 |
1. Evaluate the entire company by listing all the strengths, weaknesses,
opportunities, and threats to GlobeTel. (SWOT ANALYSIS) Select strategies that
would build on the organizations strengths and capitalize on opportunities.
(Correcting weaknesses and avoiding external threats)
2. Shareholder value is the number one goal. Tim mentioned on the Raging
Bull message board that the share price isn’t a concern in the short-term. That is
the wrong way to lead a company
3. As CEO I would slash my salary down from $500 thousand to $200
thousand dollars plus expenses. All other forms of compensation to the CEO
would be eliminated. Devote most of the resources to the engineers and
technical positions.
4. Evaluate the cost structure to improve gross margin. Cost of revenue
(Cost of Goods Sold) is out of control. If we have to abandon a particular service
to increase gross margin I’d do it.
5. The CEO should send out a quarterly update to all GlobeTel stakeholders
on the company website. The letter would only focus on accomplishments and
not predictions.
6. GlobeTel has a tremendous vision and enormous goals. However, the
task has proven too daunting of a task for such a small company. This has
always been a common mistake by CEO’s of large and small companies. This has
been the main reason why deadlines are always missed, details are over looked,
and costs are high. Instead of signing letter of intent contracts around the
world, focus in one area such as Mexico and Brazil. Make the vision more
simplistic so your goals can be attainable. Focus on one region of the world
rather than all over the planet.
7. Consider outsourcing the accounting, legal, Human Resources, and
technical representative departments. This way the company could focus on
what they do best.
8. Consider moving the majority of the company to Mexico or Brazil. This
would transform GlobeTel into a trans-national company and would maintain a
lower cost structure. Sanswire would also benefit from lower cost in labor and a
future site to build stratellites. This would temporarily bi-pass the American
Federal Aviation Agency (FAA).
9. Inform the target market and investors through internet infomercials. This
would inform GlobeTel stakeholders what exactly GlobeTel can do to benefit
them, and how different GlobeTel is from the competition.
10. All information concerning the stratellite would be sent out by Sanswire
Networks instead of GlobeTel. Information concerning GlobeTel wireless would
be sent out by Managing Director, Floyd Bradley.
11. Focus on improving the company’s financial statements.
12. As CEO, use the new technology as a public relations promotion.
(Example) Light up the sky over Mexico City with colorful flares dropped by a
Stratellite65,000 feet in the air. Go on the local nightly newscast to inform the
public. The remainder of the public would seek knowledge just thinking they saw
a UFO. News stations around the world would report on the new object over
Mexico City. GlobeTel would be the talk of the world!
13. Promote commercials in movie theaters. Picture a large Stratellite coming
out of a hanger on a large screen with inspiring music. Show a shadow over
towns, cities, homes, parks, farms, etc. Have people on a laptop in cars, fields,
mountains, farms saying, “Let the Global Revolution Begin”.
Narrator: “GlobeTel, bringing the world with you”.
opportunities, and threats to GlobeTel. (SWOT ANALYSIS) Select strategies that
would build on the organizations strengths and capitalize on opportunities.
(Correcting weaknesses and avoiding external threats)
2. Shareholder value is the number one goal. Tim mentioned on the Raging
Bull message board that the share price isn’t a concern in the short-term. That is
the wrong way to lead a company
3. As CEO I would slash my salary down from $500 thousand to $200
thousand dollars plus expenses. All other forms of compensation to the CEO
would be eliminated. Devote most of the resources to the engineers and
technical positions.
4. Evaluate the cost structure to improve gross margin. Cost of revenue
(Cost of Goods Sold) is out of control. If we have to abandon a particular service
to increase gross margin I’d do it.
5. The CEO should send out a quarterly update to all GlobeTel stakeholders
on the company website. The letter would only focus on accomplishments and
not predictions.
6. GlobeTel has a tremendous vision and enormous goals. However, the
task has proven too daunting of a task for such a small company. This has
always been a common mistake by CEO’s of large and small companies. This has
been the main reason why deadlines are always missed, details are over looked,
and costs are high. Instead of signing letter of intent contracts around the
world, focus in one area such as Mexico and Brazil. Make the vision more
simplistic so your goals can be attainable. Focus on one region of the world
rather than all over the planet.
7. Consider outsourcing the accounting, legal, Human Resources, and
technical representative departments. This way the company could focus on
what they do best.
8. Consider moving the majority of the company to Mexico or Brazil. This
would transform GlobeTel into a trans-national company and would maintain a
lower cost structure. Sanswire would also benefit from lower cost in labor and a
future site to build stratellites. This would temporarily bi-pass the American
Federal Aviation Agency (FAA).
9. Inform the target market and investors through internet infomercials. This
would inform GlobeTel stakeholders what exactly GlobeTel can do to benefit
them, and how different GlobeTel is from the competition.
10. All information concerning the stratellite would be sent out by Sanswire
Networks instead of GlobeTel. Information concerning GlobeTel wireless would
be sent out by Managing Director, Floyd Bradley.
11. Focus on improving the company’s financial statements.
12. As CEO, use the new technology as a public relations promotion.
(Example) Light up the sky over Mexico City with colorful flares dropped by a
Stratellite65,000 feet in the air. Go on the local nightly newscast to inform the
public. The remainder of the public would seek knowledge just thinking they saw
a UFO. News stations around the world would report on the new object over
Mexico City. GlobeTel would be the talk of the world!
13. Promote commercials in movie theaters. Picture a large Stratellite coming
out of a hanger on a large screen with inspiring music. Show a shadow over
towns, cities, homes, parks, farms, etc. Have people on a laptop in cars, fields,
mountains, farms saying, “Let the Global Revolution Begin”.
Narrator: “GlobeTel, bringing the world with you”.
| GlobeTel Management Solutions |